Whereas the internet used to be a medium of escapism from the real world, it seems that nowadays bullying extends into the online world just as much as it does the real world. All effective essays will have a strong conclusion, but never underestimate the importance of a good introduction. At school you will be told that your conclusion is where your focus needs to be, but in fact it's the introduction that will engage the reader and will them into reading the rest of the essay. A bullying essay is very similar to any other essay, with the main difference being how you handle the topic. Bullying is extremely emotive and sensitive, so an essay will have to be very careful about how it approaches the topic. Bullying does not necessarily happen among the student community but it can also happen to the members of the teaching and staff. It is brought about by many different factors ranging from a feeling of contempt towards a certain person due to their physical attributes, color of their skin, religion, financial status or social class.
Depending on the essay title, you may want to start with a brief introduction of what constitutes bullying, and how it is very much subjective - a child may feel bullied if they are called a name, while others see that as a rite of passage of childhood, rather than being bullied. Bullying can also breed defiance to authority among the students and staff who might feel oppressed or downtrodden by the bullying leading to a breakdown in the authoritative structure in an institution.