These changes include different types of strategies and changes. However, one of the most important changes is the one that took place in 1957 when the company entered the market of discount stores. Premises, all premises in McDonalds are cared for very much and are cleaned before opening times and after closing times. These are well sign posted with safety signs so to ensure the customer does not endanger him or her self in any way.
Case Study and swot Analysis: Ronald McDonald s Goes to China
Also these premises are quite spacious which customers can easily work through for their own needs. Some McDonalds have two floors but the one I visited on Broad St has one floor, but it is quite spread out which contains tables and chairs on the side of the walls, so the customer can easily walk through. Providing quality customer service means meeting the material as well as the emotional needs of a customer before, during and after the initial purchase or contact and having sufficient processes in place where the same level of service is provided consistently. Your search returned over 400 essays for \ customer " Next Title, length, color Rating. Customer Service -. Once this has been done customer satisfaction and loyalty will be gained. Acquiring a new customer can cost four or five times more than keeping a current customer (Bestmark, 2013). Besides, benchmarking and a checklistarerequired to ensure the proper executions and implementation. Benchmarking can be defined as a standard or point of reference in measuring or judging the current value or success of the company in order to determine the future business plans (Encyclopedia Entrepreneur, 2014). McDonalds understands the importance of strategic placement, and is aware of the ways in which to most effectively target and service target consumers. Outlets are placed in areas of high footfall, areas that are easily accessible to the consumer and areas that have an optimum demographic.