Your essay can have different slants for different colleges. Do speak positively. Negatives tend to turn people off. Do write about your greatest assets and achievements. You should be proud of them! Are there any gaps or discrepancies in your academic record that need to be explained? What skills or personal characteristics do you possess that would enhance your chances for success in this field? Click here to visit professional custom essay writing service! For your final draft, be sure to avoid sloppiness, poor English, spelling errors, whining, manufacturing a personality, avoiding the questions that are asked on the application, high school experiences, personal biases about religion, ethnicity, politics, sexist language, revealing of character weaknesses, and arrogance. Do focus on an aspect of yourself that will show your best side. You might have overcome some adversity, worked through a difficult project, or profited from a specific incident. A narrow focus is more interesting than broad-based generalizations.
A word of caution here: Do not try to use this as a way to "butter up" the admissions committee, because if there is any reason to believe that you are not sincere, your application may be adversely affected.
Why should an admissions committee be interested in you? Write the first draft from this, then try to find an angle or a hook which can sink into the admissions committee; a good place to start is with an original and provoking opening paragraph. In judging what information to include or exclude from your essay, try to balance academic, work-related, and personal information in a manner appropriate to your situation, goals, and the application requirements.